ProWine China 2014 sets benchmarks. Growing visitor and exhibitor numbers, despite rough market situation  ProWine China Education Offensive supports long-term commitment in China November

November 14 saw the closing day of ProWine China 2014, the world’s leading international trade fair for wine and spirits in Shang-hai.


For three days, wine and spirits producers from 38 countries – a number unsurpassed by any other wine trade fair in China – presented their finest products. The show featured 19 national and three regional pavilions with exhibitors from famous wine producing countries such as France, Argentina, Italy or Spain but also wine producers from emerging regions like Moldova or Hungary. Despite the challenging changes of the Chinese wine market in the past year, ProWine China 2014 featured a total of 650 exhibitors, an increase of about 10% compared to the premiere event last year. With 8,250 visitors the show also attracted more importers, distributors, retailers and F & B managers this year (2013: 7,650).