CHIC Shanghai and EuroShop with C-Star are cooperating!
The Focus: Services for the Stationary Fashion Retail Business
Both trade shows – CHIC Shanghai and EuroShop – sight on solutions and trends for the retail business. The cooperation is focussed on the fashion retail business in China. EuroShop is the worldwide largest event for trade investments and therefore a must for everybody who wants to furnish or modernize a store. CHIC is the worldwide largest fashion trade show in Asia and the second biggest fashion fair in the world.
EuroShop – being held in a cycle of three years by Messe Duesseldorf and sponsored by the EHI Retail Institute – will celebrate the launch of C-star, China’s International Trade Fair for Solutions and Trends all about Retail in 2015 on Chinese soil. Prior to the trade fair, taking place from May 13 to 15, 2015 in Shanghai, C-Star will be presenting itself with an image booth at CHIC Shanghai from March 18 to 20, 2015.
China, the world second largest consumer market after the USA, records a continuous growth of shopping malls. Especially the development of 2nd and 3rd tier cities are contributing to this boom. However, the stationary retail business is facing enormous challenges. The e-commerce sector develops to the biggest competitor from year to year. The stock turnover not only stagnates but declines. This results in a new demand for a creative change of the point of sales and their concepts. Experience shopping characterizes the new type of stimulating areas, animating scenarios, imaginative lifestyle worlds and of the presentation of unique product ranges. All these requirements will need an attractive design.